If you are a Democrat, an Obama endorsement is often seen as the Golden Ticket to a win, and people go to sometimes desperate lengths to get it... or at least appear like they have gotten it. IL-10 hopeful Brad Schneider may well have crossed the line, however, in sending out a mailer that prominently displays the picture of the President in the company of other endorsers, such as former Congresswoman Melissa Bean, the Chicago Tribune and the Daily Herald.
Schneider got called out on this by front-running opponent Ilya Sheyman (who recently won a huge victory (73%) in the 10th Dems straw poll this past weekend), and the story has attracted the attention of Huffington Post and Politico. Our friend Ellen of the Tenth, who is a rabid John Tree supporter, had no love for Schneider before this (giving money to Mark Kirk, as has Schneider, is pretty much the kiss of death in her book), and is now just beside herself.
Check out the mailer, below, and decide for yourself.
As a bonus, click here to see a 10 minute video of the IL-10 Dem hopefuls on WTTW's Chicago Tonight beating the snot out of each other. Keep at it, boys.
UPDATED 3/9/12 5:00 pm: The Daily Herald, via Russell Lissau, is up with their take on the story. Russell gets a couple of choice quotes from the field:
[John] Tree called Schneider’s use of Obama’s image on the flier “deplorable.”
“This blatant attempt by Brad to inflate his own campaign with misleading and patently false associations should be called out for the shameful act that it was,” Tree said in an email.
[Ilya] Sheyman took a shot at Schneider, too.
“It’s disappointing ... Brad Schneider’s campaign would resort to such desperate tactics to mislead the voters of the 10th District,” Sheyman said in an email.
Also noting.... One of my good Democratic friends attended a Brad Schneider fundraiser at a posh Highland Park home the other night. He thought that Schneider, on the whole, was a much better fit for the district and thought that the issue of his donations to Republicans would be a benefit, IF he can emerge victorious in the primary. But he also said that Schneider was a "terrible communicator" and he needed to learn how to cut it short. Apparently Scheider is in love with the sound of his own voice.
My friend did say that if Sheyman was the nominee, he was voting for Dold. Here's hoping there's a lot more like him out there.