Young Iyla Sheyman, the presumptive front-runner in the Democratic competition to take on Republican Congressman Bob Dold in Illinois' 10th Congressional District, is up with a video spot, touting his "American Dream" background story and "progressive" agenda.
Politico describes this as a "persuasion-level buy", but I will confess I don't know exactly what that means. So far, this appears to be a cable TV-only ad.
His top competition, Brad Schneider, has more cash in the bank than young Ilya does right now, so look for a response from Schneider soon, but Sheyman got in first and will get the press pops, so props to Sheyman. Seems Schneider has been playing catch-up from day one since he got in the race after Sheyman, and has yet to break ahead. With barely more than a month left, and everyone's mailboxes about ready to burst with campaign mail, will Scheider be able to stand out andbv pull ahead? We'll have to wait and see.
Sheyman is also pulling no punches against Schneider for his past contributions to Republican Mark Kirk and others, which based on what I'm reading and hearing from the Dems, seemed to be Scheider's big Achilles' Heel at this point. Sheyman's press release that heralded the new video stated plainly:
Sheyman is running against the more conservative Brad Schneider, who has a track record of supporting Republicans in past races. Brad Schneider donated to multiple Republican candidates for Federal office who were proponents of privatizing Social Security, ending Medicare and who opposed the Affordable Care Act. This includes a 2001 donation of $1000 to Rep Mike Rogers (R-MI), a 2002 donation of $1000 to Rep. Mark Kennedy (R-MN), a 2008 donation of $250 to Sen. Mike Johanns (R-NE), a 2009 donation of $250 to Sen. Robert Bennett (R-UT), and over $3,000$ in donations to Sen. Mark Kirk’s Congressional and Senate campaigns between 2002 and 2009.
Love it when those knives come out.